Long Island Keyword Research Company

The foundation for any SEO or Digital Marketing program is knowing what keywords are going to attract and appeal to the right audience, while drive traffic to your website. Having that level of understanding will be paramount in using those keywords to produce relevant content.

Creating a steady stream of relevant keyword optimized content will not only attract highly targeted visitors, but it will attract visitors who are more likely to buy from you. If the content you provide is highly relevant to those who come to your site and read it, those content based pages will lead to a substantially higher conversion rate. More Customers + Higher Conversion Rate = More $$$

Keyword research can offer you incredible insight into consumer behavior and digital marketing trends. By knowing what’s important to your viewing audience you can use digital marketing trends to stay in front of your target audience. On the Internet, digital marketing trends change very rapidly and when seized upon can either create huge business opportunities for your business.

Doing the right research will help you identify which keywords will improve your revenue and should dictate where you spend your time. Invest time into creating keyword optimized content using only the most important keywords, doing anything less will negatively impact your ROI.

Using keyword research to dig deep into your long-tail keywords will bring you closer to visitors who are more likely to buy from you because they are closer to the making a purchase. Long tail keywords are actually the most popular type of search, have a lower search volume, but will require lees of an effort to penetrate within the search sphere.

Once the proper keyword research is performed and you have identified primary, secondary, tertiary and long-tail keywords, strategically optimizing your copy in the right manner will have a dramatic effect on your organic search visibility and rankings. Optimizing all of your on-page factors including your page title, anchor text, alt text, and page URL can improve your site’s crawlability in search engines.